The top image on this page shows off what Northern Graft are all about their beer, so the user will instantly see this once entering the website. On this page Their are interactive buttons that change the about me of the individuals in the team of Northern Graft, this reaches out to my target audience, because like explained in earlier posts my target audience are beer enthusiasts who like to know as much about the product as they can, like the back story of the brewers, why they came into brewing. It also gives the user recommendations of their favourite beers and hops. Also I had kept the information on the page friendly and used some Northern slang, again like explained earlier keeping the content nice and friendly, as though the user is speaking to the brewers at a bar.
Page 1. – About Us